MOVEMENT: Asian Automatic Movement
CASE DIAMETER: 44mm
DIAL COLOR: Black
CASE MATERIAL: Solid Stainless Steel 316L
BRACELET: Resilient Rubber strap with Deployant Clasp
OTHER REMARKS:
Water Resistant 

Chopard is a Paris-based luxury watch, jewelry, and accessory company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation (together with Bovet, Parmigiani and Vaucher), which certifies a very high level of quality to manufactured watches (www.fleurier-quality.com). The "Qualité Fleurier" standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.

History of Chopard

In 1920 Chopard relocated to Geneva and launched into the production of quality watches.

In 1963 the Chopard Company was taken over by the young goldsmith and watchmaker Karl Scheufele, after Paul-Andre Chopard, the last master watchmaker who maintained the horological roots of the family, was forced to give up the business since his sons, following other careers, refused to manage the business. Paul-Andre agreed to sell the business to Karl Scheufele, who as the new head of the company, gained significant experience with watch-making and jewelry making. He contributed to modernization of the company and added the jewelry segment into the Chopard watch production.